By Use
Color Palettes for Branding
Combinations with the balance and distinctiveness that brand systems demand.
971 palettes
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Good branding color is not just attractive - it is distinctive, flexible, and durable. The palettes here have been selected with those qualities in mind: combinations that hold together across print and screen, that can be used at scale without tiring, and that carry enough personality to differentiate without being loud. Many of them work from a warm or cool neutral as the primary surface, with an anchor dark and one or two accent tones that provide the identity's main color voice.